Little Rock, Arkansas

Outsourced sales,
done right.

ARC Marketing Group is a sales and marketing firm based in Little Rock, Arkansas. We help retail brands grow through direct customer engagement, market research, and field representation.

Field Sales.

In-person customer acquisition done at scale.

— Retail Channels
Brand Care.

Trained representatives who reflect your standards.

— Client-First Approach
Measurable Results.

Reporting and transparency on every campaign.

— Built-in Accountability

A trusted partner for retail brands in the South.

2025
Founded
AR
Headquartered
B2B
Client-Focused
#1
Goal in Arkansas

Headquartered in Little Rock, ARC Marketing Group provides outsourced sales and marketing services for established retail brands operating in the U.S. market.

We focus on the part of the customer journey that's hardest to scale: real human conversations. Our representatives operate in retail settings on behalf of our clients, executing campaigns that build brand awareness and generate qualified new customer accounts.

Our work is measured in outcomes for the brands we serve — new accounts, improved market penetration, and reliable reporting. We aim to be the kind of partner clients return to.

Four service lines.
One focus: your customer.

We provide the in-person sales and field marketing capabilities that brands need to grow their customer base — without the overhead of building it in-house.

Customer Acquisition

We acquire new customers for our clients through in-person engagement at retail locations. Every campaign is measured, reported, and built around our client's defined customer profile.

Direct Marketing & Sales

We represent brands directly to their target customers — building awareness, communicating product value, and driving conversions in a way digital channels can't replicate.

Brand Representation

Our representatives serve as a professional extension of our clients' brand. We invest in training, presentation, and product knowledge so that every customer interaction reflects the client's standards.

Market Expansion

When clients are ready to enter new markets, we provide the field presence to do it. We can scale teams into new cities and regions based on client demand and territory strategy.

Help brands
grow responsibly.

Our mission is to be a reliable extension of our clients' sales and marketing teams. We deliver measurable results, communicate honestly about performance, and treat every brand we represent as if it were our own.

We're working to become the partner of choice for retail brands looking to grow their customer base through in-person channels — starting in Arkansas and expanding alongside our clients.

How we work.

Honest Communication

We report performance accurately, surface problems early, and don't oversell results. Clients should be able to trust the numbers we deliver and the conversations we have along the way.

Operational Discipline

Consistent results come from consistent process. We invest in training, documentation, and quality control so that the campaign you sign up for is the campaign we deliver — every time.

Client Ownership

When we represent a brand, we treat it as our own. That means investing in product knowledge, professional presentation, and a level of care that customers and clients both notice.

The people
behind the work.

Our team brings together backgrounds in sales, marketing, and operations to deliver consistent results for the clients we represent.

Xavier Lopez

Founder & CEO

Born in Puerto Rico, raised in West Palm Beach, Xavier studied marketing at Palm Beach State College before building a foundation in retail and direct sales. His decision to build something of his own led to ARC Marketing Group.

Ferlens Deneus

Corporate Trainer

Born in Haiti and raised in Orlando, Ferlens brings a strong background in insurance sales, communication, and performance-driven environments to developing the next generation of ARC professionals.

Richard Lozano

Assistant Manager

From West Palm Beach, Richard is known for his discipline and ability to develop high-performing sales professionals. He leads by example and holds high standards for himself and the team.

Maximus Aponte

Corporate Trainer

From Loris, South Carolina, Maximus is focused on growth, innovation, and delivering results. His goals include advancing in leadership and taking ownership of his work.

Leona Vent

Account Executive

A driven professional dedicated to building lasting client relationships and delivering consistent results. Leona brings energy, focus, and a growth mindset to every account she manages.

Terry Jones

Account Executive

A goal-oriented team player committed to personal development and team success. Terry takes pride in setting high standards and bringing strong work ethic to every interaction.

Victoria Carrier

Hiring Director

With a focus on employee development, compliance, and clear communication, Victoria plays a key role in onboarding, internal operations, and maintaining a positive company culture.

Whitney Bonnette

Sales Representative

The newest member of our growing sales team. Whitney brings fresh energy and a results-driven mindset to ARC Marketing Group's continued expansion across Arkansas.

A workplace that respects work.

We're building a company where people enjoy showing up. That means clear expectations, fair compensation, real training, and leadership that's actually accessible.

We invest in our team because doing the work well requires it. Skilled, well-supported representatives deliver better results for our clients — and they tend to stick around to keep delivering them.

If you're considering ARC as a workplace, what we hope you find is a professional environment with room to grow, honest feedback, and colleagues who take the job seriously.

Structured Training

Onboarding, product training, and ongoing skill development — not just thrown into the field.

Performance Recognition

Clear standards for advancement and meaningful rewards for top performance, including company-sponsored travel.

Accessible Leadership

Direct communication with management. No layers between you and the people making decisions.

Team Environment

We work alongside each other in-office. Regular team events and a collaborative working environment.

We're hiring in
Little Rock.

We're looking for people who want to do field sales and marketing work professionally. Our positions include structured training and a clear path for those interested in moving into management or operations roles. View open positions and submit an application below.

Apply

Let's talk.

Whether you're a brand exploring a partnership or a candidate interested in joining the team, we'd be glad to hear from you. We typically respond within one business day.

Office
1519 S Bowman Rd
Suite 2-H
Little Rock, AR 72211
Hours
Mon–Fri 9 AM – 5 PM
Sat–Sun: Closed